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SERVICES: Logos
Look at Logos
Logos are sensitive creatures. They have to be distinctive and different from others of their kind. They must function and retain their visual balance when used very large or very small. They must be reproducible in a variety of medium from one color print jobs, without screens or shading, to four color commercial printings and into the Web. Their forms are sacrosanct and their use should remain constant--colors never varying, form never changing--until their successors are revealed.
On top of this, the average company keeps their logo, without changes,for at about five years, so current styles and trends must be kept in mind. Logos should not be too trendy, nor too dated, unless those approaches particularly suit the company they represent.
Ultimately, a logo must be appropriate for it's company, easily understood and easily remembered by clients.
Click here to see some of my logos. Contact me now for an estimate or for more information.
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Last modified:
august 28, 1998
Copyright ©1998,
Katherine E. O'Rourke
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